The Newspaper Deal

Posted on January 15, 2008. Filed under: VentureOfMine |


Im involved in one of the most aggressive and innovative companies in the newspaper industry: Nyhedsavisen is – a free paper delivered to the home – and in 16months it has become the second most read paper in Denmark. Off course the other papers are not very found of the idea – and I predict that some will fall – but today the most “hurted” paper had a sober article about the state of the business (in Danish sorry)- urg its hurting to have FREE PAPERS and FREE ONLINE NEWS ALL OVER.

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3 Responses to “The Newspaper Deal”

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I didn’t read the article. I still don’t know danish.

The more we consume information, the more we want. Here in Spain, free newspaper is first in circulation. Morocco has one since a few months. A small team has launched one in Chennai(India). Free newspaper is what low cost is to airline with the same problems and adventages.

The big ones have a good brand and make a lot of money the others possibly. Many have already fallen across all Europe.

I know it sounds cheap talk, but conecting more people with other people ,be it through freenewspapers or low cost airlines, can only consolidates democracy.

Now the question is? How do we deliver this information during the night when people are sleeping,4 -10 hours virgin , no competion,?
Huge market ,really huge,really realy huuuuuuuuuuge…

Congratulations with the new deal. Hope you have the power/money to turn the project into a successful business.

Articles about Morten’s new deal (in danish)


Not only are contemporary media companies in pain, and finally understand that people are even more interested in each others opinion of events, rather than gatekeeper ‘experts’, but now the newspaper of quality is also provided free, and is the ultimate blow to the media empire. Good on you Morten and I know deep down that you will make’nyhedsavisen’ an integrated user media experience across all platforms, off-and online.

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